How to Stage Your Home to Appeal to Downsizing Baby Boomers

Properly staging your home to appeal to different markets is essential if you want to get the best price for your property. While the housing market is experiencing steady recovery from the recent recession, many young people still aren’t buying houses – and one of the growing markets for home sales lies in the hands of the baby boomer generation. As they grow older, many are deciding to downsize on their homes and move into a house that’s more manageable for their changing needs. Stage your home smartly, and you’ll be able to take advantage of this market trend in Hamilton County.


Simplicity and Ease of Use Sell


This generation is settling into retirement, and generally no longer have to worry about children and teens tromping through the house – at least until grandchildren come around, that is. This means they’re more willing to overlook certain flaws in your home if there are corresponding pros that accompany them. For example, a small home may not be ideal for a young homebuyer or a buyer with a family, but is a wonderfully manageable size for an aging couple to have a cozy and easy-to-maintain retirement nest. Take care of any home improvement needs before you consider selling, especially heavy-duty ones involving roof or foundation repair – older buyers are far less likely to want to invest time and effort into buying a home that needs work, especially when they have enough saved income to buy a home that’s set and ready to go.


Don’t hesitate to install modern hardware and amenities that make day-to-day life easier, more affordable, and more streamlined. Standing showers are not only a hot design trend at the moment, but also provide easier, safer bathing for individuals with motility limitations. Hardwood floors have far less upkeep than carpet, and give your home a more spacious, elegant look. Most modern hardware such as shower heads, sink fixtures, and lighting pieces are also far more energy-friendly than older hardware, making utility bills far more manageable for buyers looking to retire.


Stage Classically and Traditionally


Sleek modern and contemporary furniture and design pieces are great ways to attract younger buyers, but many older buyers find them impersonal and off-putting. When staging to appeal to older homebuyers, try for a more traditional or classic style: cozy, comfortable couches in warm reds and browns, with softer, more understated lighting. For wall pieces, landscapes and traditional American art are excellent choices – abstract modern art runs the risk of coming across as pretentious.


Don’t forget to bring your staging right to your home’s curb. A well-kept lawn and garden appeals to all stripes of buyers, and when your buyers are looking to spend their golden years relaxing there, it really needs to be up to their standards. Install stone walkways, patios, and other outdoor amenities to add visual interest.


Baby boomers have been a legendary generation, and your home will be in good hands with them. Ask a drab to fab real estate agent for tips and advice on how to cater to their needs and tastes, and you’ll find that your home will catch a healthy price on the real estate market – and fast. It’s well worth the investment.


3 Home Staging Myths and Misconceptions Exposed

Home staging isn’t something well-known to the general populace. After all, if you’re not out to sell your Hamilton County home, most people simply don’t have the opportunity or need to educate themselves on it. However, this is how misconceptions can spread. There are many misconceptions and myths about home staging and its effect on selling your home, and we’re here to give you the straight facts on what’s real and what’s not in the world of staging and home sale.


Myth: “Staging doesn’t really work to sell your home for more money. Buyers can see right through it.”


It’s true that there’s a limit to what staging can do: for example, staging won’t turn a tiny brick cottage in the woods into a sprawling contemporary home in a bustling city. However, when it comes to home sale, it’s been proven time and again by real estate agents that staging sells homes. It’s simply common sense that you want your home to appeal to modern tastes, and that you want your home to look its best for its market debut. Thus, you don’t want to present your home as-is (that load of dirty laundry in your bedroom doesn’t add homey charm!), nor do you want to present your home completely void of furniture or decoration – in both these scenarios, buyers will find it difficult to imagine how they could fit their lives into this home. Smart staging will present a carefully-arranged product, designed by an expert staging agent to help buyers place themselves in the scene.


Myth: “Staging is just about buying some new throw pillows and painting the walls.”


Well, that’s a start. But home staging doesn’t begin and end with freshening up your home’s paint job. Staging extends to every room of the house, and even into your home’s exterior and garden – you’ve got to pay attention to the entire picture when staging, or else your work will wind up disjointed and uneven; making your home’s flaws stick out like a sore thumb. You’ll find that staging also includes home improvement projects such as re-roofing, inspection and repair of piping and electrical work, and even total room re-designs, complete with sawdust and knocked-down walls. Home staging is total home improvement, with a laser focus on getting your home prepped for the modern market.


Myth: “Staging is easy, why would I need to pay someone to do it for me?”


When you’re stuck on thinking staging is just about picking out some new end-tables, you may think that it’s something that you can easily do yourself – why pay for professional staging? When you pay for a professional stager, you’re paying for experience and expertise, as well as convenience at a time when your stress may already be through the roof. Professional stagers know exactly what makes a home sell in your local market, and are up-to-date on the hot interior design trends that you can exploit to get buyers lining up at the door. That kind of know-how doesn’t come quickly or easily, and isn’t something you need to be frustrating yourself with when you’re already juggling piles of real estate paperwork: pro stagers have the means to improve your home without you needing to lift a finger.


When you want to sell your Hamilton County home without the stress, staging is key to success, and banishing misconceptions you might have about the process is essential. If you want to know more about how home staging can streamline your selling process, ask a drab-to-fab real estate agent – they’ve got the experience and know-how to answer your home staging questions, and get your home on the fast track to a closing. You don’t want to miss out.houses-700232_1280


Staging Your Home to Appeal to First-Time Home Buyers  

The real estate world is finally recovering from its long slump, and that means more buyers are finally coming into the market. Most of these buyers are going to be first-time home owners: young people looking to stop renting and start investing in a home they can live in for years to come. Appealing to this kind of buyer can net you a lot of offers, but how can you best stage your Hamilton County home to appeal to them? With a little research and a consultation with your neighborhood drab-to-fab real estate agent, it’s easier than you think.


What First-Time Buyers Really Want in a Home


Of course, the first step in staging your home to appeal to first-time buyers is understanding what they want, and understanding where they’re coming from. First-time home buyers tend to be young, but make no mistake – these aren’t kids fresh from college. The recent economic slump and sparse job market has forced most young people to wait to buy their first home, so when selling to them, you’ll be dealing with late-twenties to early-thirties adults.

Most of these first-time buyers have rented homes or apartments before they made the decision to buy a home, and thus may not be used to being responsible for more intense upkeep and repairs – after all, when renting, the landlord or apartment super generally takes care of things like burst pipes and exterior maintenance. Because of this, first-time home buyers are generally leery of signing on for a home that will require a great deal of upkeep, or will require heavy repairs and improvements before it’s livable. To combat this, make sure your home looks its best, from the curb to the living room. Replace siding, pave the driveway, and give everything a fresh coat of paint. You want your home to look like it’s ready to be lived in, right from the get-go. If your home has any maintenance problems (i.e. , water damage, roof issues, etc.), be sure to take care of them beforehand professionally – it’s hard enough to sell a fixer-upper at a gain even to someone eager to do DIY fix-ups, and is no easy task to convince a first-time buyer looking for a stress-free purchase.


Staging-wise, you and your home staging agent should strive for a modern, contemporary look. Store away those personal knick-knacks, and go for a clean look – you want your home staging to sell your home as a product, not showcase your personal life and tastes. Make your home look comfortable, livable, and spacious enough for new buyers to add their own personal touches for years to come.


Is It Worth Appealing to First-Timers?


It’s true that first-time home buyers generally look for low prices as their goal. For a home seller looking to sell their property at a real gain, it might be counter-intuitive to appeal to this set – however, as the largest market for sale, failing to appeal to them is a death sentence. First-timers may low-ball your home offers, but don’t flat-out refuse to negotiate, or you’ll start losing interest with other buyers, fast. Offer things like home repair warranties, or to help pay some of the home’s closing costs. Engage your buyers in haggling, and you can both come out satisfied.


First-time home buyers are a fertile market for sale, and if you make the effort to appeal to their needs and interests, you’ll get big results. Ask a drab-to-fab real estate agent for staging and selling tips and strategies, and you’ll find that it’s a snap to prep your home for the young market – and you’ll be rolling in home offers in no time.